Confessions of an Immune Cell

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With the look and feel of a detective-themed graphic novel, this campaign looked to deliver key unbranded messages in a dramatic way by taking physicians into an engaging and memorable animated “underworld” of severe asthma inflammation. You get to meet an Investigator character who delves further into the individual confessions of our suspects: Eosinophil, IgE-producing B cell, and Neutrophil. Each of these immune cells will comprise a particular piece of the unbranded story, including the role of TSLP, the dynamic activity of the airway epithelium, and the potential for improvement in patient exacerbations.

Comic Book Style

We had so much fun pitching this job. In addition to the comp visuals created, we also designed and presented all content in comic book style. Each part of the story was broken out into a Film Noir style book that allows the viewer to push through to animated content.